FreeAgent is a cloud-based accounting software company based in Edinburgh, Scotland. It offers easy-to-use accounting solutions for UK small businesses, landlords, and their accountants and bookkeepers. Services include expense management, invoicing, time tracking, and tax return submissions. The company's unique selling proposition is its user-friendly interface and comprehensive features that simplify business admin, making accounting and bookkeeping more accessible. FreeAgent's target audience includes small businesses and accounting professionals seeking streamlined financial management tools. Since its acquisition by NatWest Group in 2018, FreeAgent has continued to enhance its offerings with award-winning support and features.