Freedom Bank Kazakhstan JSC specializes in providing financial services to the public and small businesses. It offers simple, affordable, and innovative products through its branch network. Services include multi-currency and investment cards, online lending, and digital mortgages. The bank's target audience is individuals and small businesses across Kazakhstan. Its unique selling proposition is its focus on digital innovation and expansion, aiming to become a leader in financial services for its target market. The bank is part of Freedom Holding Corp., enhancing its capabilities with integrated banking and brokerage services[1][3][4].