FreshBooks is a cloud-based accounting software designed for small and medium-sized businesses. It offers services like invoicing, expense tracking, time tracking, and payroll integrations. The target audience includes small business owners and their teams. FreshBooks' unique selling proposition is its user-friendly interface and automation capabilities, which can save businesses up to 553 hours annually. It integrates with over 100 third-party apps, providing a comprehensive financial management solution. FreshBooks supports multiple currencies and tax rates, making it a versatile tool for businesses worldwide[1][2][3].