Fresho is a technology company specializing in software solutions for the wholesale fresh food industry. It offers an online platform that streamlines ordering, picking, invoicing, and payments for suppliers and their customers. The platform is designed as a closed marketplace, protecting customer relationships and avoiding price comparisons. Fresho's target audience includes seafood, meat, and fruit and vegetable wholesalers, as well as chefs and foodservice outlets. Its unique selling proposition is providing real-time control and insights while maintaining supplier-customer relationships, enhancing efficiency and sustainability in the fresh food supply chain[1][3][4].