Fross & Fross Wealth Management is a financial services firm based in The Villages, Florida. They specialize in asset management and investment strategies for high net-worth retirees, offering services like comprehensive financial planning, legacy planning, tax minimization, and risk management[1][2]. Their target audience is primarily retirees seeking financial security. The unique selling proposition is their personalized approach, building strong client relationships, and a family-owned atmosphere that fosters trust and support[3][4]. They manage over $900 million in assets through LPL Financial[2].