FSD Kenya is an independent trust dedicated to creating a financial system that supports a green and inclusive digital economy. It focuses on financial inclusion, using the "making markets work for the poor" approach to improve livelihoods of lower-income households. Services include direct investment, research, and policy analysis to enhance financial services for under-served groups. The target audience is lower-income households and small businesses. The unique selling proposition is its focus on harnessing financial solutions to meet the needs of these groups, ensuring sustainable improvements in their livelihoods through increased access to quality financial services.