Fulton Financial Corporation is a U.S. regional financial services holding company headquartered in Lancaster, Pennsylvania. It operates through its subsidiary, Fulton Bank, offering services in branch banking, consumer lending, commercial banking, investment advisory, and mortgage services across Pennsylvania, Maryland, Delaware, New Jersey, and Virginia[1][2]. The company targets individuals and businesses, providing a community-oriented approach with strong customer relationships[2]. Its unique selling proposition is its commitment to community support and personalized banking services, enhancing customer satisfaction through local engagement and tailored financial solutions[2][4].