The Fundacio Foment del Turisme de Menorca is a non-profit organisation created by the Consell Insular de Menorca (Island Council of Menorca). The Foundation involves both the public and private sector working together towards the common goal of promoting domestic and international tourism in Menorca. Its main duties include: tourist information, developing new tourism products; developing marketing strategies to promote the islands image; promoting the island as a destination. A major component of the FFTMs promotional strategy is to participate every in leading tourism trade fairs.