Fundserv is a connectivity hub for the Canadian investment industry, established in 1993. It electronically connects manufacturers, distributors, and intermediaries to facilitate buying, selling, and transferring investment funds securely and efficiently. Services include transaction processing, clearing, settlement, and secure communication platforms. The target audience includes financial institutions, brokers, and investment fund companies. Unique Selling Proposition (USP): Fundserv offers a centralized, cost-effective platform that reduces time, cost, and risk in investment transactions, promoting automation and innovation in the industry[1][2][3].