GAMBICA is the UK trade association for instrumentation, control, automation, and laboratory technology. It represents over 200 members, covering sectors like industrial automation and laboratory technology, with a combined turnover of 6.9 billion[1][2]. GAMBICA offers services such as market data analysis, standards development, policy influence, and business promotion through events and media campaigns[1][2]. Its target audience includes companies in these sectors. The unique selling proposition is its ability to enhance industry competitiveness by providing insight, shaping policy, and maximizing market potential[2].