Gamma Iota Sigma (GIS) is a collegiate professional fraternity founded in 1966 at Ohio State University. It aims to promote student interest in insurance, risk management, and actuarial science. GIS offers networking opportunities, career development through its online career center, and industry partnerships. The target audience includes students interested in these fields. The unique selling proposition is its role as the premier collegiate talent pipeline for the insurance industry, providing a lifelong professional network and diverse industry connections. GIS supports sustainable growth and diversification of student talent across all insurance functional areas[1][2][3].