GenBridge Capital () is a Beijing-based investment firm focused on China's consumer industry, particularly next-generation consumer brands and innovative retail formats. They leverage data-driven analysis and on-the-ground research to identify opportunities. Their services include strategic guidance and operational expertise to empower portfolio companies. The target audience is emerging consumer brands in China. The unique selling proposition is their ability to provide value beyond investment by offering dedicated value creation through an in-house team, supported by industry partners like JD Group[2][3][5].