The General Entertainment Authority (GEA) is a Saudi government agency established in 2016 to regulate and develop the entertainment sector, aligning with Saudi Vision 2030. It offers services such as licensing, talent development, and event organization. The GEA targets the Saudi population, aiming to redirect tourism spending locally. Its unique selling proposition is providing inclusive, world-class entertainment while preserving cultural heritage. The GEA organizes major events like Riyadh Season and collaborates with private entities to enhance the entertainment industry, fostering economic growth and job creation[1][2][3].