Georgia Access is a state-based health insurance marketplace launched in November 2024. It offers affordable health insurance plans to Georgians, providing multiple enrollment options through web brokers, agents, and insurance companies[1][3]. The platform aims to increase insured residents and improve the healthcare shopping experience[1]. Target Audience: Uninsured and underinsured Georgians. Unique Selling Proposition: Partners with private sector companies to enhance enrollment and offers flexibility in responding to state-specific conditions, making health coverage more accessible and affordable[1][3].