The Georgia Bankers Association (GBA) is a trade and professional organization representing banks and thrift institutions in Georgia. It offers services such as professional development programs, lobbying for favorable legislation, and providing cost-effective products to enhance members' competitiveness. The GBA's target audience includes virtually all banking institutions in Georgia. Its unique selling proposition is being the primary outside resource for banks, promoting a sound banking system and general welfare of banking, while serving as a principal voice on banking issues[1][2][3].