Georgia's Own Credit Union is a not-for-profit financial cooperative based in Atlanta, Georgia. It offers a range of services including checking and savings accounts, loans, and investment services. The target audience includes residents and employees in specific Georgia counties, Georgia State University affiliates, and relatives of existing members. The unique selling proposition is its extensive network of over 30,000 surcharge-free ATMs and 5,000 shared branch locations, providing members with broad access to financial services. Additionally, it emphasizes community involvement and personalized service.