GEPA - The Fair Trade Company is Europe's largest alternative trading organization, dedicated to improving living conditions in the South through fair trade practices. They offer a wide range of fairly traded products, including organic food items and handicrafts, sourced from 131 cooperatives across 45 countries. Their target audience includes consumers seeking ethical products and organizations promoting sustainability. Unique Selling Proposition (USP): GEPA practices 100% fair trade, reinvesting surplus into fair trade initiatives, ensuring long-term partnerships with producers, and promoting organic cultivation and eco-friendly practices[1][3][5].