GESB (Government Employees Superannuation Board) is a WA-based statutory authority managing superannuation and retirement savings for over 247,000 current and former public sector employees. Services include superannuation accounts, allocated pensions, personal insurance, and financial planning. Their target audience is WA public sector workers and their families. GESB's unique selling proposition is its low fees and strong long-term investment returns, making it a trusted provider in Western Australia. It operates under state super regulations, offering cost-effective products aligned with Commonwealth policies when beneficial to members[2][3][4].