Get Safe Online is a UK-based resource providing practical advice on online safety, protecting individuals and businesses from fraud, identity theft, and viruses. Their services include guidance on safe online practices, such as secure shopping and gaming, and tips for maintaining device security. The target audience is broad, encompassing individuals, families, and businesses. The unique selling proposition is offering authoritative, unbiased, and easy-to-understand advice, supported by HM Government and leading businesses, making it a trusted source for cyber security awareness.