GFD of Canada (Guaranteed Funeral Deposits) is a leader in the Canadian bereavement sector, established in 1961. They offer pre-need funeral planning services, including investment and administration of trust deposits, ensuring consumers have control over their funeral arrangements. Their target audience includes funeral homes and individuals planning their final wishes. GFD's unique selling proposition is its commitment to providing stable investment approaches and exceptional member support, while advocating for consumer protection in the industry. Their services include online business applications and claims management, making them a progressive and trustworthy partner in the sector[1].