Giant Tiger is a Canadian discount store chain operating over 260 stores across Canada. They offer a wide range of products including family fashion, groceries, home essentials, and outdoor living items at low prices. Their target audience is budget-conscious consumers seeking affordable everyday products. The unique selling proposition (USP) of Giant Tiger is its commitment to delivering low prices while fostering a culture of community support through locally owned and operated franchise stores. This approach allows them to tailor offerings to local needs, enhancing customer satisfaction and loyalty.