Global Affairs Canada (Affaires mondiales Canada) is a Canadian government department managing diplomatic relations, promoting international trade, and leading international development and humanitarian assistance. It provides consular services to Canadians abroad and supports national security and international law development. Services include document authentication, travel advisories, and trade assistance. The target audience includes Canadians, international businesses, and foreign governments. The unique selling proposition is its comprehensive approach to advancing Canada's interests globally while promoting peace, security, and human rights. It operates through various ministers and offices worldwide, fostering global cooperation and development.