Global Canopy is a non-profit organization headquartered in Oxford, focusing on halting and reversing nature loss, particularly deforestation. They provide data and tools to help companies and financial institutions adopt nature-positive practices. Their services include advising governments on legislation and holding financial institutions accountable for their environmental impact. The target audience includes financial institutions, companies, and governments. The unique selling proposition is their emphasis on leveraging market forces to protect nature, particularly through the finance sector's influence on corporate behavior[1].