Global Underwater Hub (GUH) is a trade and industry development body for the UK's underwater sectors, including offshore energy, aquaculture, defence, telecoms, and subsea minerals. It offers market intelligence, cross-sector collaboration, and specialist expertise to drive growth and innovation. The target audience includes businesses and individuals in these sectors. GUH's unique selling proposition is its ability to facilitate cross-collaboration and provide commercially driven market intelligence, positioning the UK as a global leader in underwater technologies and expertise[1][2][4].