GMS Health Insurance offers comprehensive health insurance plans for individuals, families, retirees, and the self-employed. They provide group health insurance solutions for small businesses through their Professional Employer Organization (PEO) services, leveraging economies of scale to reduce premiums. Their services include medical, dental, vision, life, disability, and other benefits. The target audience includes small businesses and individuals seeking affordable health insurance. The unique selling proposition is their ability to offer large corporate buying power to small businesses, reducing costs while maintaining comprehensive coverage options[1][3][4].