Godrej Capital is the financial services arm of the Godrej Group, focusing on retail financial services in India. It offers Home Loans, Loans Against Property, and Business Loans with a digital-first approach. The company targets individuals and businesses, particularly MSMEs, aiming to grow its assets under management to Rs 50,000 crore by 2028. Its unique selling proposition is leveraging the Godrej Group's legacy of trust and excellence, combined with customer-centric product innovation and a commitment to diversity and inclusion. Godrej Capital's services are designed to be accessible and customer-friendly, with tools like EMI calculators for financial planning[1][3][4].