Gore Mutual Insurance Company is Canada's oldest property and casualty insurer, founded in 1839. It offers home, vehicle, and business insurance through trusted broker partners. The company aims to become a purpose-driven, digitally-led national insurer, focusing on shared risk and reward. Its target audience includes individuals and businesses across Canada. The unique selling proposition is its commitment to community support through the Gore Mutual Foundation, which has donated over $12 million to charities, and its innovative use of technology like Guidewire Cloud to enhance customer experience[1][3][4].