The Government of Nunavut provides a wide range of services including healthcare, education, economic development, and community services to its residents. It aims to enhance the quality of life for Nunavummiut by promoting economic growth and cultural preservation. The government's unique selling proposition is its commitment to Inuit participation and community development through policies like the Nunavummi Nangminiqaqtunik Ikajuuti (NNI Policy), which encourages local and Inuit business involvement in government procurement. The target audience includes residents, businesses, and communities within Nunavut.