Grand Union Housing Group provides over 13,000 homes for more than 29,000 people across Bedfordshire, Buckinghamshire, Northamptonshire, and Hertfordshire. They offer various tenures of affordable housing and support services. The target audience includes local residents, particularly key workers and those on lower incomes. Their unique selling proposition is providing high-quality, affordable housing while fostering sustainable communities through initiatives like community cafes and environmental projects. Grand Union has recently merged with Longhurst Group to form Amplius, enhancing their capacity to deliver quality services and homes[1][2][4].