GRAWE osiguranje d.d. Sarajevo is an insurance company with foreign capital, offering a wide range of insurance products including motor vehicle, life, and property insurance[1][4]. Their services cater to both personal and business needs, with a focus on supporting local communities and humanitarian initiatives[4]. The target audience includes individuals and businesses seeking comprehensive insurance solutions. The unique selling proposition (USP) is being the first foreign-capital insurance company in Bosnia and Herzegovina, emphasizing security and community support[1][4].