The Greater Geneva Bern area (GGBa) is an investment promotion agency for Western Switzerland, supporting foreign companies in establishing and growing their businesses in the region. It offers tailor-made, free, and confidential assistance to companies in innovative sectors like life sciences and drones. The GGBa's unique selling proposition is its strategic location, access to the European market, and a highly qualified workforce. Its target audience includes international companies seeking to expand into Europe. The agency provides support in setting up operations, leveraging the region's business-friendly environment and world-class infrastructure[1][2][3].