Great-West Life is part of Great-West Lifeco Inc., a Canadian financial services holding company. It offers life insurance, retirement benefits, and annuities in Canada and the U.S. through brands like Canada Life and Empower Retirement. Their services cater to individuals, families, and businesses. The unique selling proposition is comprehensive financial solutions with a strong focus on retirement planning and insurance products. Great-West Lifeco operates globally, providing diverse financial services under multiple brands, making it a leading provider in its sector[1][3][5].