GreenShield is a Canadian not-for-profit organization that operates as a payer-provider, offering insurance, administering benefits, and providing health services like mental health, pharmacy, and telemedicine[1][3]. They provide drug, dental, extended health care, vision, hospital, and travel benefits[5]. Their target audience includes groups and individuals seeking comprehensive health benefits. GreenShield's unique selling proposition is its integrated model, simplifying healthcare access and improving outcomes by combining payer and provider roles, while reinvesting profits into community health initiatives[1][3]. This approach focuses on advancing health equity and improving well-being for Canadians[1][3].