Grip Invest is an alternative investment platform offering non-market-linked investment options, including asset leasing, inventory finance, commercial real estate, and startup equity. It targets retail investors seeking diversified portfolios with risk-adjusted returns. Grip's unique selling proposition is providing accessible, fractional investment opportunities starting at 20,000, allowing individuals to invest in high-growth companies. The platform is particularly popular among millennials, who account for two-thirds of its users. Grip's focus on democratizing access to alternative investments and offering a seamless digital experience sets it apart in the wealth tech space[1][2][3][4].