Group Health Cooperative of South Central Wisconsin (GHC-SCW) is a non-profit, member-owned health plan providing comprehensive health care services to over 79,000 members in south-central Wisconsin. Services include primary care, specialty care, virtual urgent care, and behavioral health services. Their target audience is individuals and families in the region. GHC-SCW's unique selling proposition is its integrated care model, combining health insurance and health care services, emphasizing member-centered care and community involvement. This model fosters a collaborative environment, ensuring high-quality, accessible care tailored to members' needs[1][2][4].