Grupa Zasada is a Polish family-owned capital group with a strong presence in the automotive industry, offering authorized salons and services for various brands, including Mercedes, Audi, and VW. They also provide logistics and transport services, and have expanded into hospitality and health resorts. Their target audience includes automotive consumers and businesses seeking logistics solutions. The unique selling proposition (USP) is their comprehensive automotive services combined with diversified business interests, making them a one-stop-shop for automotive needs and related services. This diversification sets them apart in the Polish market.