Grupo Financiero Banorte is a leading Mexican financial services group, offering a wide range of banking products under the Banorte and Ixe brands. Services include retail and corporate banking, brokerage, savings, and insurance. Their target audience spans individuals, SMEs, and large corporations. Banorte's unique selling proposition lies in its extensive national coverage and diverse financial solutions, including specialized banking services and strategic partnerships like the RappiCard. This comprehensive approach positions Banorte as a major player in Mexico's financial sector, providing both traditional banking and innovative financial products.