Grupo Salinas is a Mexican conglomerate operating in diverse sectors such as retail, financial services, telecommunications, and media. Key subsidiaries include TV Azteca, Grupo Elektra, and Banco Azteca. They offer consumer electronics, financial services, telecommunications, and media content. Their target audience includes low to middle-income households across Mexico, Guatemala, Honduras, Panama, and the U.S. The unique selling proposition is providing accessible credit options and affordable products to underserved markets, enhancing consumer purchasing power through installment plans and financial services. This approach has enabled Grupo Salinas to expand significantly in Mexico and beyond[1][3][5].