Gruppo Unipol is a leading Italian insurance group specializing in non-life insurance, particularly in motor vehicle and health sectors. They offer a wide range of insurance and financial products, including supplementary pensions and health insurance. Their target audience includes individuals and businesses across Italy and Europe. Unique Selling Proposition (USP): Gruppo Unipol's extensive use of telematic services, such as black box policies, and its strong reputation in the financial sector set it apart. The group also operates in real estate, hotels, and agriculture, providing a diversified portfolio of services[1][3].