GuideWell Mutual Holding Corporation is a not-for-profit mutual holding company based in Jacksonville, Florida. It was established in 2014 as a result of a reorganization by Florida Blue, a leading health insurer in Florida and a member of the Blue Cross Blue Shield Association[2][3]. GuideWell operates as the parent company for a family of forward-thinking health solutions companies, including Florida Blue, GuideWell Health, GuideWell Connect, Onlife Health, GuideWell Source, PopHealthCare, and WebTPA[1][3]. ### Key Features and Activities: - Health Insurance and Services: GuideWell is primarily focused on health insurance, with Florida Blue being its flagship subsidiary. It serves over 6 million individuals in Florida and has expanded its reach to include Puerto Rico and the U.S. Virgin Islands[2][4]. - Innovation and Expansion: GuideWell is involved in various health care innovations, including partnerships with companies like Keralty to expand care delivery across Florida[4]. - Revenue and Employment: GuideWell has reported annual revenues of approximately $2.1 billion and employs over 18,000 people across the nation, though specific numbers for GuideWell itself are lower[3][5]. - Recent Developments: In 2024, Will Weatherford joined the board of directors for both GuideWell and Florida Blue, bringing his expertise in business and innovation[4]. ### Subsidiaries and Partnerships: - Florida Blue: The leading health insurer in Florida. - GuideWell Health: A portfolio of clinical delivery organizations. - GuideWell Source: Provides administrative services for federal health care programs. - PopHealthCare: Offers value-based health care solutions. - WebTPA: A third-party administrator for self-funded employer health plans. - Keralty Partnership: Expanding care delivery through Sanitas direct care locations in Florida[1][4].