Guildhouse is South Australia's peak body for visual art, craft, and design. It offers services such as residencies, mentorships, business skill development, and networking opportunities to support artists at all career stages[1]. The target audience includes artists, arts organizations, and businesses. Guildhouse's unique selling proposition is its artist-led approach, focusing on creating opportunities for artists to be sustainable while fostering diversity and connectivity within the sector[1]. This approach sets it apart by prioritizing the needs of the artistic community it serves.