Gusto provides cloud-based payroll, benefits, and human resource management software for U.S. businesses. Their services include payroll processing, employee onboarding, health insurance enrollment, and workers' compensation. Gusto's target audience is primarily small to medium-sized businesses (SMBs). The unique selling proposition is its user-friendly platform that simplifies payroll and benefits management while ensuring compliance with tax and labor laws. Gusto also offers features like customizable payroll reports and support for contract workers, making it a comprehensive solution for SMBs' administrative needs[1][3][4].