Haeres Capital is a private investment company founded in 2011, specializing in acquiring and managing lifestyle brands, particularly in the luxury sector. They focus on "aspirational" alternative investments with a balanced-risk approach, aiming for above-market returns. Their services include active management of investments in real estate, luxury, and financial services. The target audience includes high-end brands and investors seeking luxury lifestyle investments. Haeres Capital's unique selling proposition lies in its boutique investment approach, focusing on aspirational brands and delivering high returns through strategic management and expansion of luxury brands[1][2][4].