Halff appears to refer to two distinct entities: 1. Halff Infrastructure Consulting Firm: This company is a leading infrastructure consulting firm that designs, engineers, and constructs projects to improve lives and communities. They offer services in roadways, water systems, and environmental solutions. Their target audience includes local communities and clients seeking infrastructure development. Their unique selling proposition (USP) is a people-first approach, focusing on employee growth and community impact[1][2][3]. 2. Halff App: This is a financial management tool that automates financial tasks and integrates bank accounts to save users money. Its target audience is individuals seeking financial organization[4].