Halliday Forfaiting Services L.L.C FZ provides working capital solutions to B2B startups and MSMEs in the UAE through invoice discounting. Their services include funding, outsourced CFO services, CRM tools, and market intelligence. They target new companies with big orders, seasonal businesses, and those with good profit margins facing payment delays. The unique selling proposition is fast approval (48 hours) and flexible funding options without upfront fees, focusing on transparency and efficiency. This approach empowers small businesses to scale by addressing cash flow challenges effectively[1][3].