Halo Investing is a financial technology platform that democratizes access to protective investment solutions. It offers Structured Notes, buffered ETFs, and annuities, allowing advisors to create custom Structured Notes. The platform connects advisors with product manufacturers and provides educational tools. Halo's target audience includes financial advisors and institutions. Its unique selling proposition is the ability to customize protective investments and provide a turnkey platform for easy implementation, focusing on "impact before profits" to make these solutions accessible to a broader audience[1][2][5].