Hanes Australasia, formerly Pacific Brands, is a leading consumer products company headquartered in Melbourne, Australia. It designs, sources, markets, and distributes clothing and homewares across Australia, New Zealand, and Asia. Key brands include Bonds, Berlei, and Sheridan. The company operates through wholesale partners, distributors, and its own retail network of over 500 stores. Its unique selling proposition is offering comfort, quality, and value through iconic brands, with a focus on sustainability and ethical practices. The target audience includes consumers seeking everyday apparel and home essentials with a commitment to environmental responsibility.