Hargreaves Lansdown is a UK-based financial services company offering investment products to retail investors. Services include Stocks and Shares ISAs, SIPPs, fund dealing, and financial advisory services[2][3]. Their target audience is private investors seeking to manage their investments efficiently. The unique selling proposition is their comprehensive platform allowing clients to manage various investments in one place, coupled with personalized financial advice and a wide range of investment options[1][3]. As the UK's largest direct-to-investor platform, they provide a user-friendly interface for managing investments, making them a trusted partner for long-term financial planning[1][2].