Hatch is a digital investment platform based in New Zealand, offering Kiwis access to global markets, particularly the NYSE and Nasdaq. It allows users to buy full shares, fractional shares, and ETFs. Services include transparent pricing, share ownership, and educational resources. The target audience is individual investors in New Zealand. Unique Selling Proposition (USP): Hatch provides fractional share buying, allowing investors to purchase portions of expensive stocks, making global investing more accessible. It also offers a simple and transparent fee structure, with a flat $3 USD fee for most transactions[1][5].