HDFC Asset Management Company (HDFC AMC) is a leading mutual fund manager in India, offering a wide range of savings and investment products, including mutual funds, portfolio management services, and alternative investments[1][3]. Their target audience includes high net worth individuals, family offices, domestic corporates, and institutions[1]. HDFC AMC's unique selling proposition lies in its strong brand reputation, comprehensive investment solutions, and commitment to profitable and controlled risk investments[3][4]. They aim to be the most respected asset manager globally, focusing on creating wealth for every Indian[3].